Twenty years.
One constant
thread.
I started writing code. Then I started building products. Then I realized what I loved most was the moment when a room full of skeptical engineers or C-level executives suddenly got it — and trusted us enough to build on top of what we'd made.
I still remember standing in front of 500 people in Zurich, introducing TomTom's APIs at a hackathon. What I remember most isn't the presentation itself — it's what happened after. Developers and product leaders came to our booth. Not just to ask about the product, but because something had clicked for them.
I've done that for automotive OEMs across Europe and Asia — in boardrooms, workshops, and executive demo sessions for companies like Mercedes-Benz and BYD.
In 2026, I founded JozEV Labs to do it on my own terms.